Content is a marketplace where you sell ideas for attention.

And every market follows the same journey—what the godfather of advertising, Eugene Schwartz, calls sophistication.

This is crucial for your business, so let me explain.

A new market has no competition. You can be simple and direct.

But as more products enter the space, the market matures. When this happens, you must adapt your message to keep reaching customers.

For example, here are some headlines from century-old weight loss adverts:

“Reduce your flesh.”

“Wash away fat.”

And my favourite:

“Don’t be fat.”

Generic right?

These would perform terribly today. But they sold like hotcakes back then (excuse the pun) because there was no need to differentiate.

Here’s a modern weight loss ad:

“’It literally melted away 25 pounds in just two weeks’. New weightloss wonder pill helps men and women lose 10-25-50 pounds or more.”

You and I know the only thing melting 25 pounds in 2 weeks is a miracle or a laser…

But weight loss is crazy competitive. Companies must adapt or die.

Yet people don’t realise the same thing has happened with attention.

You don’t need to make ridiculous promises…

But the ‘creator economy’ isn’t new anymore. It’s a mature market. If you want to reach people, you must adapt your message.

But most people are stuck following the old plan.

They’re trying to build an audience through broad, generic content.

It’s like screaming, ‘don’t be fat’ at your readers and wondering why they ain’t throwing money at you.

They have different demands from you as a writer.

And what do people want now?

Not more information—but more connection.

This will be especially true over the next few years. The more we use AI, the more devoid in relationships we’ll feel.

So the creators who focus on building a bond will enjoy a much bigger reward.

This is why I built Magnetic Emails.

The system shows you how to differentiate yourself through simple story-driven emails. These are like pouring gasoline on the fire of your brand and business.

I give you precisely what to say…

And how to say it…

So that you can establish a deep emotional connection with the people you can serve most.

Because you can have incredible offers…

But they won't mean anything if you can’t get your audience to know, like, and trust you.

Let me help you nail it:

https://magneticemails.co/

The Internet is evolving. Make sure you do, too.

Kieran.