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How to write emails that don't suck
To scale your business, you must know how to sell through email. You can’t rely on social media or cold outreach. And if you want a great long-term relationship with your reader, neither can you use manipulative sales tactics. You need to send emails that build reputation and relationships
Are you suffering from incentive drag?
Today, I’m in a creative slump. I’ve been in one for a while now. But I’m going to face it with you in this email. Why with you? Because I’ve been suffering in silence, which is crazy considering the writing I enjoy most comes from being
March’s Business Report (my final monthly business report)
Welcome to March’s business breakdown. Each month, we take a peak under the hood of my business, discussing: * Leverage * Revenue * Growth Today, we’ll discuss the results from my recent launch and why this is the last monthly report I’ll send. The Freedom Meter The freedom meter measures
The sea of ever-increasing noise
Yesterday, I opened my 𝕏 account. The timeline was filled with people saying I should post more. I flicked to Gmail. More people telling me daily emails are the secret to success. I checked out LinkedIn. Everyone’s posting the same content because ‘that’s what's working right now’
The minimum viable momentum approach
Last month, I started posting on Instagram. If you’ve known me for a while, you know I’m not an IG enthusiast — content should be about how good you think, not how good you look. But my hairline’s on a limited timeframe, so I figured best get started
How I've designed my day for creativity, clarity, and enjoyment
I grew up in a military school, so I love discipline and routine. But I always believed creativity was about throwing the structured life in the trash, picturing an electrified-looking Einstein or an earless Van Gogh. Turns out, many clear thinkers swear by constraints to produce great work. This is
How to use the 5 pillars of leverage to scale your business
It’s been 2 years since I gave birth to my business (it’s felt that painful at times), but I’ve only just begun to appreciate how powerful leverage is. There’s a famous quote from Archimedes: “Give me a lever long enough and a fulcrum on which to
A lesson from my disastrous first golf lesson
Recently, I had the pleasure, or more accurately, the pain, of taking my first golf lesson. Now, I’m not the sportiest of people. Since my neck and back surgeries, I have the manual dexterity of a goldfish and the spinal mobility of a plank of wood. I’m much
Hungry sharks vs Kieran Drew
As part of my travels to South Africa last month, I spent several hours at sea among a mob of hungry sharks with nothing but a steel cage and my silent screams to protect me. How was it? Well, let's just say I left the waters a slightly
What I learned about email marketing after 30,000 subscribers
It’s crazy to think that 30,000 people might read this email. I want to give you an important lesson about newsletters, but first — thank you for your support. Some of you have been reading for years, some of you, a lot less. Regardless, it means the world to
January’s Business Breakdown
Welcome to January’s business breakdown. Each month we take a peak under the hood of my business, discussing: * Freedom (leverage) * Revenue (income and expenses) * Growth (audience and newsletter) Let’s dive in. The Freedom Meter The aim of 2023 was to disconnect my earnings from my time, so I
9 Lessons I Learned From a Broken Neck, Neurological Tumour, and a 56 Degree Bend in My Spine
“Kieran, there’s a problem.” I’m sitting with my mum in the cramped, poorly-lit consulting room — rocking the graphic T and terrible haircut only a 16-year-old thinks is cool. My mum smiles at me, grasping my hand under the table. You can tell she’s nervous. She’s lost