"Has AI killed the course business?"

I’m on a cohort call. The question dropped like a lead balloon.

7 faces stared back, waiting for my response.

They’d invested $2,997 and months of time to create a course.

I knew this moment was coming—recently, a wave of entrepreneurs had begun declaring the death of courses.

“AI has changed the game.”

They say.

And you know what?

They’re right. But they’re missing the real story.

AI hasn’t killed courses. In the same way it hasn’t killed writers or made us all millionaires like social media AI-gurus promised.

It has killed one thing:

Low quality crap.

You’re in competition with infinite free information.

So why would an audience still invest in you?

Simple.

People want to learn from people.

They want human-driven insights, not just information.

For example, I’m starting YouTube soon.

I’ll use ChatGPT to learn. But I’ll buy courses too.

Why?

Because I want the expert’s unique angle, their proven model, and their personality.

Then I'll pay one of them even more for coaching.

And guess who gets my money?

The one whose course I connected with most.

As a writer, here’s the truth:

You need assets you can sell at scale.

Not just for money, for trust.

A great course takes someone from stranger to fan without you lifting a finger except building it.

It's your best salesperson, working 24/7 to build relationships and grow your business.

Then, when you launch cohorts, consulting, or high-ticket services...

You don’t have a lead flow problem.

That’s why courses are great.

The game isn't dead. It's evolving.

And evolution rewards the prepared.

This is why I created Productize Your Knowledge.

I’ve spent the past 3 years learning how to create quality products. I used to worry I was wasting my time since many creators ‘just ship’.

But I’m grateful to have over 3,000 students who know I’m serious about what I create.

PYK is the blueprint that shows you how to do the same.

You'll learn to build interactive, engaging products that:

• Infuse your unique personality and stories
• Implement AI to skyrocket student satisfaction
• Make you the obvious choice for premium services

Your reputation is directly related to your student success rates.

If you want a simple way to stand out in the sea of generic AI noise, build stand-out products.

The course arrives 4th July.

It’ll be available for 5 days only so I can offer close support during the summer.

​Join 1,400+ people on the waitlist here.