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This Is How I Turn Lukewarm Followers Into Raving Fans
Everyone and their aunt is a content expert these days. Browse social media for a second and you have influencers ‘spilling the secrets’: “Swap your How To’s with How I’s.” “It’s not about how fast you grow.” “You gotta give more value.” “Be more polarising.” “Share more
Magnetic Emails Revenue Breakdown (And 5 Lessons)
Magnetic Emails relaunch breakdown (part 2)
What the Smartest Writers Are Doing (That the Rest Are Overlooking)
Since I started writing in 2020, I’ve seen the online world evolve into a different machine. And with change comes opportunity. So let me explain how the game has shifted (and how to take advantage). Four years ago, audience growth was the buzzword on the block. Every social media
The Not So Sexy Way to Make Money Online
Online, there’s no shortage of advice on how to make money. Apparently you just need to wave your magic wand to turn your brand into a $10k/month asset. Or you can ‘flick on paid advertising’ and watch the digital dollars flood in. But when you execute these ideas,
You Don’t Write Because You’re an Authority. You Write to Become One.
One of my best friends is what I call a ‘killer’. He’s an entrepreneur you’d bet the bank on. A work ethic machine. Someone you don’t bother competing with. But his business is brick and mortar. A dental practice (yuck). We’ve been chatting about him building
Do Storytelling Emails Actually Work?
After the Magnetic Emails launch in September, a client reached out with concerns. In the first module, I give 10 rules of Magnetic Emails—but he doubted the third: Don’t Educate, Excite. For reference, Magnetic Emails teaches a simple 6-step system for writing engaging sales emails. Inside, I explain
Are You Swirling Down the Social Media Sinkhole?
One bullsh*t-stuffed sandwich I gulped up as an early creator: Social media is the new blog. Sure, blogging is past its prime. And social is the new heavyweight contender for attention. But to call it the new blog is like calling a Ford a Ferrari just because you painted
How to Sell at Scale (Without Annoying Your Audience)
Last week, I watched a clip of Grant Cardone telling off a salesman for not following a script. The comment section was rife with angry (apparently hobbyless) people—saying the process was fake or forced. But welcome to sales. Scripts exist because people suck at saying the right things at
I Quit My 9-5 3 Years Ago Today. The Most Important Lesson I Learned
Three years ago, I made the scariest decision of my life: I quit my dentistry career to become an entrepreneur. I’m not usually a brave guy—or at least, not back then. I was terrified. I wasn’t a big risk taker and I’m a constant overthinker. And
Are You Committing These Seven Deadly Email Sins?
For Magnetic Emails, I’m building a 1,000-email swipe file from the 96,991 I’ve failed to open. Each evening, I flop onto the sofa and scroll through hundreds from various niches. I set the 1,000 target thinking it would be a doddle. But the process has
No One Cares How Hard You Work
There’s one writing mistake that makes me cringe harder than when I think about the first girl I tried to kiss: Writing too much about yourself. Before you grab your Dan Koe-shaped pitchfork and start shouting, ‘I am the niche’… Let me explain. Personal perspective content is fantastic. It’
This Will Sink Your Success Faster Than the Titanic
Terrible hooks sink ships. Or in this case, sink your business. Because if you can’t grab your audience immediately, you lose them indefinitely. You gotta put yourself in your reader’s shoes. They’re bombarded with hundreds of pieces of content every day. The default browsing state is, “don’