An Honest Review of My Software Stack

The software I use to run my business

How to use the 5 pillars of leverage to scale your business

How to Go From ‘Just Another Creator’ to Successful Entrepreneur by Writing Online

7 Figure Business Report

Welcome to a special-edition business breakdown. Today, we’re celebrating a big milestone: the business crossed 7 figures! I can’t believe how the past four years have gone. And I’m eternally grateful to be writing to you (beats drilling teeth for a living). It’s been a while

This Is How I Turn Lukewarm Followers Into Raving Fans

Everyone and their aunt is a content expert these days. Browse social media for a second and you have influencers ‘spilling the secrets’: “Swap your How To’s with How I’s.” “It’s not about how fast you grow.” “You gotta give more value.” “Be more polarising.” “Share more

Magnetic Emails Revenue Breakdown (And 5 Lessons)

Magnetic Emails relaunch breakdown (part 2)

How I Launch My Products

On Tuesday, I wrapped up the relaunch of Magnetic Emails. The next two emails will breakdown a few aspects behind the product. Let’s kick off with the offer. The offer Magnetic Emails is my second ‘big’ product. Like High Impact Writing, the material teaches you how to write. This

Are You Swirling Down the Social Media Sinkhole?

One bullsh*t-stuffed sandwich I gulped up as an early creator: Social media is the new blog. Sure, blogging is past its prime. And social is the new heavyweight contender for attention. But to call it the new blog is like calling a Ford a Ferrari just because you painted

You Don’t Write Because You’re an Authority. You Write to Become One.

One of my best friends is what I call a ‘killer’. He’s an entrepreneur you’d bet the bank on. A work ethic machine. Someone you don’t bother competing with. But his business is brick and mortar. A dental practice (yuck). We’ve been chatting about him building

How to Sell at Scale (Without Annoying Your Audience)

Last week, I watched a clip of Grant Cardone telling off a salesman for not following a script. The comment section was rife with angry (apparently hobbyless) people—saying the process was fake or forced. But welcome to sales. Scripts exist because people suck at saying the right things at

What the Smartest Writers Are Doing (That the Rest Are Overlooking)

Since I started writing in 2020, I’ve seen the online world evolve into a different machine. And with change comes opportunity. So let me explain how the game has shifted (and how to take advantage). Four years ago, audience growth was the buzzword on the block. Every social media

The Not So Sexy Way to Make Money Online

Online, there’s no shortage of advice on how to make money. Apparently you just need to wave your magic wand to turn your brand into a $10k/month asset. Or you can ‘flick on paid advertising’ and watch the digital dollars flood in. But when you execute these ideas,

Do Storytelling Emails Actually Work?

After the Magnetic Emails launch in September, a client reached out with concerns. In the first module, I give 10 rules of Magnetic Emails—but he doubted the third: Don’t Educate, Excite. For reference, Magnetic Emails teaches a simple 6-step system for writing engaging sales emails. Inside, I explain

How to React Well When Things Go Wrong

You can’t control what happens, but you can always control your response.

How to Build Systems That Your Audience Will Love

When I started building my business, I thought the point of writing was to prove why I was better than my competition. So I’d write about features: * You get more of X * A deeper explanation of Y * An improved version of Z But I realised my error when I