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    A Tale of Two Magicians

    Last summer in London, I was strolling through Covent Garden when I came across two magicians. The first was just ending his show. I joined the small crowd watching. He finished his final track, gave a bow as people dropped money in his hat, and everyone moved on. I saw

    The Hidden Cost of Inauthenticity

    Three months ago, a friend’s comment cut me deep. We were wrapping up a Zoom call when he said, “I feel grateful to see a side of you that your audience doesn’t.” He meant it as a compliment. But instead of lifting me up, his words sent me

    The Busier You Get, the Less You Achieve

    Tomorrow, I planned to launch a new cohort. Today, I called it off. Let me explain why. The mistake I made I started building the cohort 2 weeks ago. I was excited for a big launch. But during Christmas, I took 2 days off in a cabin without wifi to

    How to Write When You Don’t Have the Expertise

    A confession: Recently, I’ve been terrible at following my own advice. I’ve been wanting to write about topics I’m not an expert in. I love talking about business and writing, but I’m fascinated by clear thinking. Especially ideas around fear, freedom, and self-awareness. These are my

    Is Focus Killing Your Chances at Success?

    There's a beautiful walk 10 miles north of Leeds, UK—my old city. It's a 2-hour loop that circles a royal estate. The grounds are deep-green meadows peppered with deer grazing under royal oak trees. The Yorkshire hills roll off into the distance. The countryside air

    📈 My Business Results From November (November 2025’s Monthly Memo)

    November 2025’s business breakdown

    I Became a Resident of Paraguay. Here’s Why:

    “Finito.” Leonardo beams as he hands me a yellow slip. It flutters in the lazy breeze of the rooftop fan. “Estas seguro?” I reply with doubt. “Si, no hay problema.” I look at the sheet. I don’t understand the writing, but it has my face on it. I glance

    Are You Being Blinded by Ambition?

    At the start of the year, I set myself a range of goals. I realised I had spent the previous 5 years purely focused on building my writing career. It’s been fun, but I couldn’t shake this feeling that there is more of life to experience. Some included:

    When You Can’t Stop Making Money

    “Do you need the money?” I pause, taking a bite of my steak to buy some time. “Uhh I guess not.” I mumble between mouthfuls. It’s my first night in Paraguay, and I’m having dinner with a friend of a friend. “Then who gives a f**k?”, he

    📈 My Business Results From October (October 2025’s Monthly Memo)

    October 2025's business breakdown

    My Experience With Somatic Therapy (Must-Read for Writers and Entrepreneurs)

    “And how does that feel in your body?” I stare at my new therapist. She might as well be talking Chinese. “Uhhh… normal, I suppose?” She smiles. “Let’s explore that.” This was my first somatic therapy session in March 2025. And it’s been the start of a life-changing

    5 Lessons From Finishing the First Draft of My Book

    I just finished the first draft of my first book. It’s been a bumpy start. I began in February and spent the first few hundred hours stumbling through the wrong idea. Then I needed a 2-month break to complete Productize Your Knowledge. But since July, I have been writing