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Why Hiring a Writer for Your Business Is a Bad Idea
Last week, I hopped on a call with a successful dentist. He’d built his clinic to $6m annual revenue and now does 3 days per month of clinical work. Which would’ve been my dream when I was drilling teeth. But he bought the call because he wasn’t
Are You Making This ‘Value Newsletter’ Mistake?
When I started writing online, I spent almost two years sharing a ‘value’ newsletter. Each week, I’d spend hours crafting an information-dense emails rich in steps, frameworks, and blueprints. They felt great because they got plenty of compliments. But honestly? They’re terrible for your brand and business. I
The 2024 Digital Real Estate Disaster
Humour me for a moment. You and I decide to build a bank. We have two location choices. Option A: A free piece of land you borrow from the lender. But… * They can take it off you whenever they want * It’s in a crazy competitive area * There’s a
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The best copywriting tip I’ve heard comes from the book Breakthrough Advertising. It’s a classic by Eugene Schwartz, famous for the ‘Levels of Awareness’ and ‘Market Sophistication’ concepts… But those aren’t the best ideas from the book. The most important tip is buried inside one paragraph of
What I’d Do if I Had to Start Again Online
I held a live training recently to celebrate the launch of Magnetic Emails. One question came up: What would you do if you were starting again? I see a lot of people take a stab at this. Their answers usually suck. They rehash what they did without realising the game
How Big of an Audience Do You Need to Start Your Newsletter?
The truth: There is no perfect audience size to start sending emails. In fact, there are three reasons why setting a number target is harming your business. Let me explain, then I’ll give you the solution. Reason #1: A lack of control When you wait for a certain size,
Are You an Idiot for Not Sending Daily Emails?
In the email world, daily emails are gospel. If you don’t send them, you’re burning money. You’re making a massive mistake. You hate your business. You’re an idiot. You’re a newbie creator. … Or whatever other message I see parroted by the Ben Settle clones who
Stop Overlooking This Easy Way to Set Yourself Apart From the Crowd
While researching for Magnetic Emails, I stumbled across a worrying statistic: There are 200 million creators now. And it’s estimated that figure will double by 2027. It’s already tough to earn attention… But in a few years? It’s gonna be a bloodbath. The increase in competition is
Advice for Entrepreneurs Who Love Business but Hate Selling
In the summer of 2022, I pitched my first high ticket offer to an unsuspecting victim. I say victim because I ambushed him with an anxiety-ridden, incredibly awkward sales pitch. I rarely discuss this with anyone because it makes me cringe. But you and I are friends. And there’s
Are Expert Writers Ruining Your Business One Tip at a Time?
“Throw away your templates.” “Stop using frameworks”. “Formulas don’t work.” You’ve probably seen these ideas on the timeline from popular writers. I understand why they say it. You don’t want to be a clone of the crowd. But I disagree. Because here’s what they’re forgetting:
The Real Reason You’re Not Connecting With Your Audience
Last week, I was scrolling X when I saw a popular account say this: “Writing is easy.” I chuckled. Because that line is precisely why he’s wrong. Let me explain. Writing is tough because you need to make your scrambled and chaotic thoughts presentable to the world. If you
The Audience-Building Train Wreck That’s About to Come Crashing Down
Content is a marketplace where you sell ideas for attention. And every market follows the same journey—what the godfather of advertising, Eugene Schwartz, calls sophistication. This is crucial for your business, so let me explain. A new market has no competition. You can be simple and direct. But as