An Honest Review of My Software Stack

The software I use to run my business

How to use the 5 pillars of leverage to scale your business

How to Go From ‘Just Another Creator’ to Successful Entrepreneur by Writing Online

How to Build Systems That Your Audience Will Love

When I started building my business, I thought the point of writing was to prove why I was better than my competition. So I’d write about features: * You get more of X * A deeper explanation of Y * An improved version of Z But I realised my error when I

The Secret Behind a Great Brand and Product

Why you need a value proposition.

Africa vs Abu Dhabi: My Experiences Travelling So Far

Some notes from my first month of travelling

You’re Not Writing a Newsletter. You’re Building a Tribe.

A month ago, as I flew from Abu Dhabi to Bangkok, I listened to Ben Thompson on the How I Write podcast. Ben writes Stratechy—an estimated $5m/year newsletter. One thing he said leapt out at me: "If you're online and can get a few people

A Day in the Safari

A day in the safari

Magnetic Email’s Launch Breakdown (Revenue and More)

A breakdown of September’s Magnetic Email launch.

My Plans for the Next 6 Months (And Why Travelling Was a Difficult Decision)

Cheers for your attention during the launch last week. I’ll share the results next week—I’d like to crunch the data into something useful for you. Today, I want to talk about what I’m up to for the next 6 months in my personal and business life

The Best Copywriting Tip I’ve Heard (That Is Rarely Mentioned)

The best copywriting tip I’ve heard comes from the book Breakthrough Advertising. It’s a classic by Eugene Schwartz, famous for the ‘Levels of Awareness’ and ‘Market Sophistication’ concepts… But those aren’t the best ideas from the book. The most important tip is buried inside one paragraph of

Are You an Idiot for Not Sending Daily Emails?

In the email world, daily emails are gospel. If you don’t send them, you’re burning money. You’re making a massive mistake. You hate your business. You’re an idiot. You’re a newbie creator. … Or whatever other message I see parroted by the Ben Settle clones who

Stop Overlooking This Easy Way to Set Yourself Apart From the Crowd

While researching for Magnetic Emails, I stumbled across a worrying statistic: There are 200 million creators now. And it’s estimated that figure will double by 2027. It’s already tough to earn attention… But in a few years? It’s gonna be a bloodbath. The increase in competition is

Advice for Entrepreneurs Who Love Business but Hate Selling

In the summer of 2022, I pitched my first high ticket offer to an unsuspecting victim. I say victim because I ambushed him with an anxiety-ridden, incredibly awkward sales pitch. I rarely discuss this with anyone because it makes me cringe. But you and I are friends. And there’s

Are Expert Writers Ruining Your Business One Tip at a Time?

“Throw away your templates.” “Stop using frameworks”. “Formulas don’t work.” You’ve probably seen these ideas on the timeline from popular writers. I understand why they say it. You don’t want to be a clone of the crowd. But I disagree. Because here’s what they’re forgetting: