Popular articles
Discover more
You Don’t Write Because You’re an Authority. You Write to Become One.
One of my best friends is what I call a ‘killer’. He’s an entrepreneur you’d bet the bank on. A work ethic machine. Someone you don’t bother competing with. But his business is brick and mortar. A dental practice (yuck). We’ve been chatting about him building
How to Sell at Scale (Without Annoying Your Audience)
Last week, I watched a clip of Grant Cardone telling off a salesman for not following a script. The comment section was rife with angry (apparently hobbyless) people—saying the process was fake or forced. But welcome to sales. Scripts exist because people suck at saying the right things at
What the Smartest Writers Are Doing (That the Rest Are Overlooking)
Since I started writing in 2020, I’ve seen the online world evolve into a different machine. And with change comes opportunity. So let me explain how the game has shifted (and how to take advantage). Four years ago, audience growth was the buzzword on the block. Every social media
The Not So Sexy Way to Make Money Online
Online, there’s no shortage of advice on how to make money. Apparently you just need to wave your magic wand to turn your brand into a $10k/month asset. Or you can ‘flick on paid advertising’ and watch the digital dollars flood in. But when you execute these ideas,
Do Storytelling Emails Actually Work?
After the Magnetic Emails launch in September, a client reached out with concerns. In the first module, I give 10 rules of Magnetic Emails—but he doubted the third: Don’t Educate, Excite. For reference, Magnetic Emails teaches a simple 6-step system for writing engaging sales emails. Inside, I explain
How to React Well When Things Go Wrong
You can’t control what happens, but you can always control your response.
How to Build Systems That Your Audience Will Love
When I started building my business, I thought the point of writing was to prove why I was better than my competition. So I’d write about features: * You get more of X * A deeper explanation of Y * An improved version of Z But I realised my error when I
The Secret Behind a Great Brand and Product
Why you need a value proposition.
Africa vs Abu Dhabi: My Experiences Travelling So Far
Some notes from my first month of travelling
You’re Not Writing a Newsletter. You’re Building a Tribe.
A month ago, as I flew from Abu Dhabi to Bangkok, I listened to Ben Thompson on the How I Write podcast. Ben writes Stratechy—an estimated $5m/year newsletter. One thing he said leapt out at me: "If you're online and can get a few people
A Day in the Safari
A day in the safari
Magnetic Email’s Launch Breakdown (Revenue and More)
A breakdown of September’s Magnetic Email launch.