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What the Smartest Writers Are Doing (That the Rest Are Overlooking)
Since I started writing in 2020, I’ve seen the online world evolve into a different machine. And with change comes opportunity. So let me explain how the game has shifted (and how to take advantage). Four years ago, audience growth was the buzzword on the block. Every social media
The Not So Sexy Way to Make Money Online
Online, there’s no shortage of advice on how to make money. Apparently you just need to wave your magic wand to turn your brand into a $10k/month asset. Or you can ‘flick on paid advertising’ and watch the digital dollars flood in. But when you execute these ideas,
Do Storytelling Emails Actually Work?
After the Magnetic Emails launch in September, a client reached out with concerns. In the first module, I give 10 rules of Magnetic Emails—but he doubted the third: Don’t Educate, Excite. For reference, Magnetic Emails teaches a simple 6-step system for writing engaging sales emails. Inside, I explain
How to React Well When Things Go Wrong
You can’t control what happens, but you can always control your response.
How to Build Systems That Your Audience Will Love
When I started building my business, I thought the point of writing was to prove why I was better than my competition. So I’d write about features: * You get more of X * A deeper explanation of Y * An improved version of Z But I realised my error when I
The Secret Behind a Great Brand and Product
Why you need a value proposition.
Africa vs Abu Dhabi: My Experiences Travelling So Far
Some notes from my first month of travelling
You’re Not Writing a Newsletter. You’re Building a Tribe.
A month ago, as I flew from Abu Dhabi to Bangkok, I listened to Ben Thompson on the How I Write podcast. Ben writes Stratechy—an estimated $5m/year newsletter. One thing he said leapt out at me: "If you're online and can get a few people
A Day in the Safari
A day in the safari
Magnetic Email’s Launch Breakdown (Revenue and More)
A breakdown of September’s Magnetic Email launch.
My Plans for the Next 6 Months (And Why Travelling Was a Difficult Decision)
Cheers for your attention during the launch last week. I’ll share the results next week—I’d like to crunch the data into something useful for you. Today, I want to talk about what I’m up to for the next 6 months in my personal and business life
The Best Copywriting Tip I’ve Heard (That Is Rarely Mentioned)
The best copywriting tip I’ve heard comes from the book Breakthrough Advertising. It’s a classic by Eugene Schwartz, famous for the ‘Levels of Awareness’ and ‘Market Sophistication’ concepts… But those aren’t the best ideas from the book. The most important tip is buried inside one paragraph of