Recently, a client hired me to help with their Black Friday launch.

They have a successful coaching offer in the health space and were launching their flagship course.

They booked a call to go through their launch strategy.

But we spent most of the time on their sales page.

Let me be frank. It wasn’t very good. They’d written it themselves and it was littered with the usual mistakes:

• A generic headline
• No lead
• No story
• Poor product presentation
• No price anchoring
• A lack of message clarity
• A lack of differentiation

Now, we only had 60 minutes.

I made several ‘quick fix’ suggestions to guarantee a better result. Thankfully, they made 5 figures and are preparing to relaunch soon.

But I’ve seen this problem play out poorly for many entrepreneurs.

They have the product and launch strategy but their copy holds them back. It’s like having broken traffic lights on a busy road.

You might have the people, but they ain’t going anywhere.

Why?

Because your audience is skeptical.

Research suggests we now see 208 ads per hour. You can’t afford to be vague, unclear, or undesirable. You can’t sound generic or needy.

Like David Ogilvy once said, “Never write an advertisement which you wouldn't want your own family to read.”

Good copy is the difference between barely surviving or thriving online.

And if you’re motivated by making an impact, which you should be, it’s crucial for your business. Because information is useless without action. And copywriting is the art of motivating through the written word.

I recommended my clients take my favourite course on copywriting:

​Copyhour.

But unfortunately, it wasn’t available then.

The course launches only several times per year. This week is one of them.

Copyhour is the clearest, comprehensive explanation of how to write a sales page I know. I’ve found many books and courses to be overwhelming. But the 90-day structure, copywork, and a range of great examples make this a fantastic learning resource.

The launch ends in 4 days.

If you’re an entrepreneur looking to scale in 2025, this has been one of my best investments.

Come see why 4,000+ students have taken it here:

​https://portal.copyhour.com/a/2148027147/bFZHG8wY​

Don’t let bad copy stop you from building a great business.

Kieran