For Magnetic Emails, I’m building a 1,000-email swipe file from the 96,991 I’ve failed to open.

Each evening, I flop onto the sofa and scroll through hundreds from various niches.

I set the 1,000 target thinking it would be a doddle.

But the process has been painstakingly slow.

Why?

Because most emails suck. No two ways about it. They’re littered with the same mistakes. Mistakes that are easy to avoid. Mistakes that are stopping you from getting read and getting paid.

Let me run you through the 7 deadly email sins.

Sin 1: Wishy-washy hooks

Have you ever wondered…?

One of the most important/worst/blablabla <thing in your niche>

Here’s what’s to come in this email!

These statements plague the inbox. They’re not the worst hooks (which are the rambling, waffling lines that scream, ‘I don’t know how to edit’).

But they are bad.

Why?

Two reasons. First, they make your audience think. And thinking doesn’t suck people in.

Second, they sound like everyone else. And since your opening line is the most read, the worst thing you can do is sound like everyone else.

Write like the crowd and you become the crowd.

Sin 2: No quick promise

Writers forget their readers are busy and attention is earned, not owed.

If you don’t master the art of a fast promise, your open rates will plummet faster than the Titanic (this is why I teach the 3-second rule in Magnetic Emails).

And speaking of rules…

Sin 3: Breaking the ‘Rule of One’

Gary Halbert, Clayton Makepeace, Michael Masterson.

The world’s greatest copywriters swear by the Rule of One. And yet we entrepreneurs, despite having as much copywriting experience as toddlers with crayons, think we’re allowed to break it.

You are not. Do not. I’ve been there. Trust me, your bank balance will thank you for it.

Sin 4: Writing too much about yourself

Some emails read like self-dedicated love ballads instead of conversations with fans. Instead of being magnetic, it’s repulsive. For both relationships and revenue.

Always remember: you are not the hero, your reader is.

On the flipside…

Sin 5: Not writing about yourself

The best way to build a bond is to write from personal perspective. It’s also the easiest way to write unique emails—generic in the inbox is a death sentence.

Which leads us to our next sin.

Sin 6: Not worshipping at the alter of storytelling

Every time you send an email without a story, a small part of your fanbase dies inside.

I’m not suggesting you write a novel each email. But even a few sentences can take an email from ‘yeah yeah’ to ‘hell yeah’.

As Morgan Housel says, the best storyteller wins.

…Not the best teacher.

Onto our final sin:

Sin 7: Terrible salesmanship

Fake urgency, extended deadlines, desperate pitches.

Inboxes are full of this crap.

It’s unnecessary—especially if you write a good email.

Your audience wants to buy from you, they just don’t enjoy feeling sold.

All you need to do is pivot to the pitch and invite people to invest.

This way, you can sell in every email without tanking your reputation.

But if you break these sins, you’ll end up stuck in Cold DM purgatory for life—begging for customers instead of attracting them.

This is why I built the Magnetic Email system.

Email’s an incredible opportunity to grow your brand and business.

But you must avoid these mistakes to stand out and make sales.

Because the inbox is not like social media, where you can take 100 attempts at a post without ruining your relationships.

You have to show why you’re worth reading from day one—else you’re just another name clogging up the inbox.

So, I put together a simple 6-step system to help you write story-driven, personality-infused emails even if you’ve never written email copy before.

You get clear clear examples of what to do (and not to do) to write emails that lead to deeper relationships and of course, more money.

You might find it useful:

https://magneticemails.co/

People underestimate the power of quality writing for their business. Take advantage.

Kieran