Welcome to this week’s Creator’s Corner.

What we’ve got cooking today:

• How to use the magnetic writing system to attract your first 1,000 fans
• Why I quit my career as a dentist 2 years early
• How to handle commenting on big accounts

Let’s dive in.

QUESTION 1

Harshal Argarwal asked:

​Most people focus too much on ‘building’ an audience.

But you don’t build one.

You attract one.

Followers become fans the stronger the pull of your content.

So I’ll give you a brief overview of the Magnetic Writing System inside my new product.

Here’s how it works.

First, you need to know who you want to attract.

Try to write to everyone and you write to no one.

But it’s not details like age and occupation that are important. It’s thoughts and feelings. Psychographics, not demographics.

In a nutshell:

People have problems. Those problems cause pain (short and long term). People have long-term dreams and short-term desires.

Write about them and they'll love you for it.

We do that through the 3 pillars of magnetic writing:

• Actionable advice: To get results
• Personality: To form a bond
• Storytelling: To inspire

If you cover these pillars with all of your content and put in the reps, it's only a matter of time until you create fans.

QUESTION 2

Paul Neri asked:

​I quit dentistry way earlier than expected.

The plan was to slowly pivot to an online business.

But the creator economy is like having a stone in your shoe.

It doesn't bother you when you first notice it. But soon it's all you can think about.

So here’s what happened.

In January 2021, I landed a job at a state-of-the-art cosmetic clinic. The launch date was September the 1st, and for a dentist, it was the ‘dream job’.

But I’d just found Twitter.

By summer 2021, I was obsessed with writing.

I didn’t want to let my boss down so I decided to see the job through and write in the mornings.

2 days before the start date, my boss called me.

He explained the new practice wouldn’t be ready for 4 weeks and offered to pay my wage while I waited.

I’d never been happier.

Not because I could get paid to do sweet f*ck all (although, nice).

But because it meant I could write full time for a month.

When the rush died down, I realized I was making a mistake.

If writing made me so happy, why was I making decisions that moved me away from it? Why was I prioritizing my boss’s dream over my own?

I had a choice between 2 more years of teeth or taking a gamble. I hadn't made a single dollar yet.

2 days later, I walked into his clinic and quit.

Now my friend, I can’t tell you to quit your job.

There’re so many factors to consider.

But I will say this.

I was terrified to take the leap - but I’m only enjoying success now because I moved when I wasn’t ready.

So don't be afraid to bet on yourself.

Great things happen when you give one goal your all.

QUESTION 3

Ace asked:

​Let’s talk about brands first.

When money gets involved, you’ll drift from your values. I sure did.

The secret is to set constraints around your business.

One I firmly believe in is reputation over revenue.

The way I see it, if I recommend a product and you buy it and dislike it, that’s on me, not them.

So now I only partner with brands I believe in.

The comment game?

You’ll like my advice here.

When I started online I use to comment on every popular person, trying to leverage their audience. The best decision I made was to stop that shit.

I only wish I did it sooner.

Brain-dead, boring accounts are not worth your attention.

You can only comment so much, so why the hell waste time on people you don’t enjoy?

The engagement game sucks.

But don't make it suck more than you need to.

Kieran's Killer Resource of the Week

​Recently I’ve been re-reading my favourite blog posts.

It’s been super insightful now that I’m launching my website in a few weeks.

This is an incredible article from Steph Smith breaking down her writing process.

​Check it out here.

A Quote for You...

"You don’t need to change the entire world to build a successful business; you just need to change someone’s world.”

- Pat Flynn

A reminder to keep it simple. Focus on one person. Help them win. Then repeat the process.