I love writing because many of the concepts apply just as much to building your creator business.

Today we'll discuss one of the most powerful. You'll have likely heard it before, but with it getting harder to rise above the noise online, it’s never been more important.

To explain, let's define the goal of content:

Creating emotion in your reader.

If you can make your audience feel something, you'll have no problem standing out from your competition.

The mistake people make is they tell people how to feel instead of show them.

For example, I could tell you the sun is shining…

Or I could explain that the sun’s rays cut through the crisp morning air to warm my face.

Of course, as creators, we’re not writing romantic novels (my girlfriend will confirm romance is definitely not my forte).

But every day, you're sharing a story to your audience.

A story about them.

So how can you use this to your advantage?

Well…

Scroll social media for 10 minutes and you’ll notice 99% of people are just telling other people what to do.

Get this guide…

Steal these steps…

Follow this framework…

But let me suggest a different approach.

Focus much less on ‘How To’s’ and much more on ‘How I’s’.

Because this way, you're building in public - which is just storytelling in real-time. You still give advice, but every idea also works to build your reputation and strengthen your relationship with your audience.

I've been doing this for over a year now, and trust me when I say that it will take the impact of your content from linear to exponential.

Think about it.

When your reader sets out to get a result, who do you think they remember when they win?

The person who listed the steps?

Or the person who wrapped them up in a story?

Yep.

You.

They’ll think:

Oh, that result was great. It's like [your name] said it would happen!

An example from my own journey would be a post I shared recently.

Now, I could sit here and join the 1,000 other writerpreneurs giving you the steps to make money online. Or I could just show what how I'm doing it, and invite you to do the same:

It might go less viral, but not everything that counts can be counted.

Remember:

Your job as a creator is to show your audience the way.

Use your story to do it well.

To your freedom,

Kieran