Benjamin Franklin’s Secret Technique to Becoming the Most Powerful Man in History

Benjamin Franklin was an incredible writer. Writing helped him build a successful printing business. It helped him write a popular book (Poor Richard’s Almanack is quoted to this day). And of course, it helped him become one of the most powerful people in the world. But here’s something

This Is the Reason Your Business Struggles

Recently, a client hired me to help with their Black Friday launch. They have a successful coaching offer in the health space and were launching their flagship course. They booked a call to go through their launch strategy. But we spent most of the time on their sales page. Let

My Biggest Blunder

In the winter of 2020, I stumbled across a recommended booklist for aspiring writers. I’d read many. But one book was new to me: The Boron Letters by Gary Halbert. I hadn’t heard of copywriting, so I picked it up. And guess what? I hated it. It felt

7 Figure Business Report

Welcome to a special-edition business breakdown. Today, we’re celebrating a big milestone: the business crossed 7 figures! I can’t believe how the past four years have gone. And I’m eternally grateful to be writing to you (beats drilling teeth for a living). It’s been a while

Black Friday Launch Breakdown

Black Friday Deal Breakdown 2024

This Is How I Turn Lukewarm Followers Into Raving Fans

Everyone and their aunt is a content expert these days. Browse social media for a second and you have influencers ‘spilling the secrets’: “Swap your How To’s with How I’s.” “It’s not about how fast you grow.” “You gotta give more value.” “Be more polarising.” “Share more

Magnetic Emails Revenue Breakdown (And 5 Lessons)

Magnetic Emails relaunch breakdown (part 2)

How I Launch My Products

On Tuesday, I wrapped up the relaunch of Magnetic Emails. The next two emails will breakdown a few aspects behind the product. Let’s kick off with the offer. The offer Magnetic Emails is my second ‘big’ product. Like High Impact Writing, the material teaches you how to write. This

Are You Swirling Down the Social Media Sinkhole?

One bullsh*t-stuffed sandwich I gulped up as an early creator: Social media is the new blog. Sure, blogging is past its prime. And social is the new heavyweight contender for attention. But to call it the new blog is like calling a Ford a Ferrari just because you painted

You Don’t Write Because You’re an Authority. You Write to Become One.

One of my best friends is what I call a ‘killer’. He’s an entrepreneur you’d bet the bank on. A work ethic machine. Someone you don’t bother competing with. But his business is brick and mortar. A dental practice (yuck). We’ve been chatting about him building

How to Sell at Scale (Without Annoying Your Audience)

Last week, I watched a clip of Grant Cardone telling off a salesman for not following a script. The comment section was rife with angry (apparently hobbyless) people—saying the process was fake or forced. But welcome to sales. Scripts exist because people suck at saying the right things at

What the Smartest Writers Are Doing (That the Rest Are Overlooking)

Since I started writing in 2020, I’ve seen the online world evolve into a different machine. And with change comes opportunity. So let me explain how the game has shifted (and how to take advantage). Four years ago, audience growth was the buzzword on the block. Every social media