An Experiment I’m Running in 2025

Smaller offers, more frequent

Why I Used to Feel Insecure About My Business

Quality courses, quality business

Advice I Wish I Heard 3 Years Ago

The promise of my new book

Are You Playing a Game You Can Win?

You can't commit if you want to quit.

I’ve Been an Idiot (Here’s Why)

Use what you’ve got

How to Earn With Your Mind and Not Your Time

The world of work is changing. Make sure you are too.

Benjamin Franklin’s Secret Technique to Becoming the Most Powerful Man in History

Benjamin Franklin was an incredible writer. Writing helped him build a successful printing business. It helped him write a popular book (Poor Richard’s Almanack is quoted to this day). And of course, it helped him become one of the most powerful people in the world. But here’s something

This Is the Reason Your Business Struggles

Recently, a client hired me to help with their Black Friday launch. They have a successful coaching offer in the health space and were launching their flagship course. They booked a call to go through their launch strategy. But we spent most of the time on their sales page. Let

My Biggest Blunder

In the winter of 2020, I stumbled across a recommended booklist for aspiring writers. I’d read many. But one book was new to me: The Boron Letters by Gary Halbert. I hadn’t heard of copywriting, so I picked it up. And guess what? I hated it. It felt

7 Figure Business Report

Welcome to a special-edition business breakdown. Today, we’re celebrating a big milestone: the business crossed 7 figures! I can’t believe how the past four years have gone. And I’m eternally grateful to be writing to you (beats drilling teeth for a living). It’s been a while

Black Friday Launch Breakdown

Black Friday Deal Breakdown 2024

This Is How I Turn Lukewarm Followers Into Raving Fans

Everyone and their aunt is a content expert these days. Browse social media for a second and you have influencers ‘spilling the secrets’: “Swap your How To’s with How I’s.” “It’s not about how fast you grow.” “You gotta give more value.” “Be more polarising.” “Share more