Writing
I Read This Book Almost Every Day. Here’s Why You Should Too
The most important book I have ever read is "Think on These Things" by Jiddu Krishnamurti. At 14 years old, Krishnamurti was discovered by a group called the Theosophical Society. He was groomed for 2 decades to be the head of an organisation called Order of the Star.
This Trick Will Improve Your Writing Quality Instantly
It feels crazy to say this, but I just printed the first copy of my first book, Magnetic Writing! It’s eighteen months in the making. As you might imagine, I felt pretty buzzed when I left the printing shop. I messaged my friends and family to say the book
The Cause of My Stupidest Mistakes (Do You Do This Too?)
A key part of my writing routine is gulping down an inappropriate amount of English tea (Yorkshire, to be specific). I fill the largest cup I can find, tap away at the keyboard, and swing back to the kitchen as soon as the final sip passes my lips. The timing
Are You Interested in Telling Better Stories?
In 2012, Jeff Bezos sat on stage at a fireside chat in front of hundreds of tech executives. He was asked a question about how he built Amazon. He explained: “I very frequently get asked the question, ‘What is going to change in the next 10 years?’ I almost never
How to Get What You Want in Life (The Dumb Way)
The heat rises to my cheeks as my bags smash to the floor. Everyone in the airport security queue stares at me. “This goddamn bag,” I mumble to myself, picking up the rucksack. It’s 3 weeks ago. I’m about to fly from Vancouver to the UK after 9
A Framework for Getting More From Life and Business
Last year, I met a friend who gave me a new frame of reality. His name is Dan. We met in Joe Hudson’s cohort, Master Class, which focuses on inner work. On our first call together, Dan told me he was going to take the program as if he
Don’t Write About a Topic. Write About a Transformation.
When I went to Paraguay, a man called Harry changed my life. He was a friend of a friend, and just so happened to be setting up his residency too. We organised a steak dinner. He turned up in an open button shirt, slicked back ginger hair, a big beard,
An Important Marketing Lesson From Elon Musk
Last Thursday, I arrived in Miami after 9 months in South America. It’s the first time I’ve been to the US. It’s also the first time I’ve seen the Tesla Truck. “What a strange lump of metal, ”I thought to myself, as I strolled along South
Writing With AI Is Dumb. Do This Instead
Last Wednesday, I shared an email explaining why you should not write with AI. A few people replied, saying that I was anti-AI. And I appreciate I probably sounded a lot like someone refusing to change his horse for one of those ‘new automobile things’. But I am not
Will Writing With AI Ruin Your Business?
Over the past 3 months, I have been feeling more pressure to write with AI. But recently, something happened that changed my mind completely. While I was in Patagonia, I met a friend for coffee. After we spoke, I couldn’t stop thinking about what he told me. His Claude
Do You Worry People Won’t Buy Your Offer?
At the start of 2026, I decided to take a break from making offers. I wanted to give myself permission to focus on my book, Magnetic Writing, without distraction. It helped me write 140,000 words in a month, and then spend the next few months editing without feeling rushed.
How to 10X Your Writing Output Without 10X’Ing Your Effort (Steal This Principle)
When I was a dentist, I hated how my time was tied directly to my income. It paid well, but the moment I stopped working, I stopped earning. This led to an unhealthy relationship with time, counting everything by the hour. I became obsessed with working hard, and found it