[MWM5] the 4 Pillars of Persuasive Writing

The only content you should be writing for your business.

[MWM2] Don’t Follow the Crowd. Follow Your Curiosity

I just finished re-reading 1984. I love dystopian stories that expose the dark side of humanity. In Orwell's world, the state controls the people. They have their own language (Newspeak), brainwashing (the 2 Minute Hate), and if you think individually (Thoughtcrime), you’re whisked off to be tortured,

[New Email Series] The Great Online Opportunity Is Still Here

When I was a dentist, I thought the only way to become a writer was to release a book. Otherwise, it was a hobby—a pipe dream. But my first blog post became the initial step to an online writing career. It took time to get going. 13 months to

But Can’t AI Write for You Now?

Last month in Thailand, I met a German guy outside a massage parlour (not that kind of massage). We got talking about work. I explained I was a writer and that I coach people how to write, too. He asked: “But can’t AI write for you now? What’s

Benjamin Franklin’s Secret Technique to Becoming the Most Powerful Man in History

Benjamin Franklin was an incredible writer. Writing helped him build a successful printing business. It helped him write a popular book (Poor Richard’s Almanack is quoted to this day). And of course, it helped him become one of the most powerful people in the world. But here’s something

This Is the Reason Your Business Struggles

Recently, a client hired me to help with their Black Friday launch. They have a successful coaching offer in the health space and were launching their flagship course. They booked a call to go through their launch strategy. But we spent most of the time on their sales page. Let

My Biggest Blunder

In the winter of 2020, I stumbled across a recommended booklist for aspiring writers. I’d read many. But one book was new to me: The Boron Letters by Gary Halbert. I hadn’t heard of copywriting, so I picked it up. And guess what? I hated it. It felt

How to Get Good at Writing (Fast)

When I was a young whippersnapper, I loved New Year’s resolutions. Usually, I set goals around losing weight (I was hauling an extra 50 lbs of fat). I’d write my goals, buy new running shoes, and start devouring egg whites with tuna. But after the initial surge of

This Is How I Turn Lukewarm Followers Into Raving Fans

Everyone and their aunt is a content expert these days. Browse social media for a second and you have influencers ‘spilling the secrets’: “Swap your How To’s with How I’s.” “It’s not about how fast you grow.” “You gotta give more value.” “Be more polarising.” “Share more

Are You Swirling Down the Social Media Sinkhole?

One bullsh*t-stuffed sandwich I gulped up as an early creator: Social media is the new blog. Sure, blogging is past its prime. And social is the new heavyweight contender for attention. But to call it the new blog is like calling a Ford a Ferrari just because you painted

You Don’t Write Because You’re an Authority. You Write to Become One.

One of my best friends is what I call a ‘killer’. He’s an entrepreneur you’d bet the bank on. A work ethic machine. Someone you don’t bother competing with. But his business is brick and mortar. A dental practice (yuck). We’ve been chatting about him building

How to Sell at Scale (Without Annoying Your Audience)

Last week, I watched a clip of Grant Cardone telling off a salesman for not following a script. The comment section was rife with angry (apparently hobbyless) people—saying the process was fake or forced. But welcome to sales. Scripts exist because people suck at saying the right things at