What I’d Do if I Had to Start Again Online

I held a live training recently to celebrate the launch of Magnetic Emails. One question came up: What would you do if you were starting again? I see a lot of people take a stab at this. Their answers usually suck. They rehash what they did without realising the game

How Big of an Audience Do You Need to Start Your Newsletter?

The truth: There is no perfect audience size to start sending emails. In fact, there are three reasons why setting a number target is harming your business. Let me explain, then I’ll give you the solution. Reason #1: A lack of control When you wait for a certain size,

The Audience-Building Train Wreck That’s About to Come Crashing Down

Content is a marketplace where you sell ideas for attention. And every market follows the same journey—what the godfather of advertising, Eugene Schwartz, calls sophistication. This is crucial for your business, so let me explain. A new market has no competition. You can be simple and direct. But as

Seth Godin’s Naughty Little Writing Secret

Connect to create.

Attention is not the new oil

Don’t believe the B.S.

This Ancient Chinese Parable Teaches You a Crucial Lesson About Success

Success is not about big bursts of effort. It’s about consistent effort.

Don’t Write Because You’re an Expert. Write to Become One.

The biggest myth about writing online is that you ‘need authority’ to start.

Are You Suffering From Leaky Knowledge Syndrome?

When you career doesn’t align with your curiosity.

This law of human nature will make you a much better writer

The secret to writing that connects

What’s Your Newsletter Archetype?

The 4 newsletter archetypes

How to Write With the Personal Touch

A little trick to writing with the personal touch

You Ain’t No Damn Writer

If you write, you’re a writer.