Writing

Why Hiring a Writer for Your Business Is a Bad Idea

Last week, I hopped on a call with a successful dentist. He’d built his clinic to $6m annual revenue and now does 3 days per month of clinical work. Which would’ve been my dream when I was drilling teeth. But he bought the call because he wasn’t

Are You Making This ‘Value Newsletter’ Mistake?

When I started writing online, I spent almost two years sharing a ‘value’ newsletter. Each week, I’d spend hours crafting an information-dense emails rich in steps, frameworks, and blueprints. They felt great because they got plenty of compliments. But honestly? They’re terrible for your brand and business. I

The 2024 Digital Real Estate Disaster

Humour me for a moment. You and I decide to build a bank. We have two location choices. Option A: A free piece of land you borrow from the lender. But… * They can take it off you whenever they want * It’s in a crazy competitive area * There’s a

What I’d Do if I Had to Start Again Online

I held a live training recently to celebrate the launch of Magnetic Emails. One question came up: What would you do if you were starting again? I see a lot of people take a stab at this. Their answers usually suck. They rehash what they did without realising the game

How Big of an Audience Do You Need to Start Your Newsletter?

The truth: There is no perfect audience size to start sending emails. In fact, there are three reasons why setting a number target is harming your business. Let me explain, then I’ll give you the solution. Reason #1: A lack of control When you wait for a certain size,

The Audience-Building Train Wreck That’s About to Come Crashing Down

Content is a marketplace where you sell ideas for attention. And every market follows the same journey—what the godfather of advertising, Eugene Schwartz, calls sophistication. This is crucial for your business, so let me explain. A new market has no competition. You can be simple and direct. But as