When I started writing online, I spent almost two years sharing a ‘value’ newsletter.

Each week, I’d spend hours crafting an information-dense emails rich in steps, frameworks, and blueprints.

They felt great because they got plenty of compliments.

But honestly?

They’re terrible for your brand and business.

I always thought that teaching was the best way to become an authority and get paid. If you give enough useful information, eventually people whip out their wallet.

But it doesn’t work like that.

Why?

Two reasons.

First, everyone is creating ‘advice’ content.

It’s useful…but unremarkable—unmemorable.

So you end up just another commodity in a crowded market. Which makes business much harder.

Sebastian’s reply to one of my tweets hit the nail on the head:

Second, people don’t buy through logic.

They buy through emotion.

And teaching, whilst useful, doesn’t make your audience feel excited, inspired, or motivated.

For the most part, it makes them feel bored.

And that’s not good for you or your audience. They need to enjoy seeing you in their inbox. And you need to get paid for ideas to keep sharing them.

The solution?

Story-driven advice.

Because stories lead to the most connection.

Stories build the strongest brand.

Stories create the most emotion.

But I’m not suggesting you write novels.

Instead, treat emails like having a chat with a close friend.

Speak about ideas you believe in. Tie them into problems your audience is struggling with. Share simple stories and personal perspective so that every email builds more trust.

And importantly, keep things conversational.

Because that’s how you turn readers into raving fans.

If you’d like help avoiding the overteaching trap…

And you want your personality to shine through…

And you want a simple system for writing quality emails (without needing to be too ‘salesy’)…

You’d love Magnetic Emails.

I built this system to make sure you don’t fall into the value newsletter trap.

Instead, you’ll see how to achieve the perfect blend of actionable advice, personality, and storytelling.

And you don’t need to be a great writer to use the systems inside…

Because I’ve made sure every framework is so straightforward, anyone can follow them.

Take a read here:

https://magneticemails.co/

Remember:

Your audience does not want more information. They want connection.

Write accordingly,

Kieran