One of my best friends is what I call a ‘killer’.

He’s an entrepreneur you’d bet the bank on. A work ethic machine. Someone you don’t bother competing with.

But his business is brick and mortar.

A dental practice (yuck).

We’ve been chatting about him building his brand. I told him he should start writing about his business journey—not to sell anything now, but to build leverage for the future.

His reply?

I don’t have enough expertise to talk about the topic. This is bonkers because he’s already doing better than most people his age.

But I understand the fear. I’ve been crippled by it too.

We think we need to wait until we’ve ‘completed’ a game before we create about it.

But, this is the wrong approach.

You don’t write because you’re an authority. You write to become one.

The world is divided into those who wait for success and those who drag it into reality. And writing about your journey accelerates the journey.

It’s real-time storytelling–and stories are the strongest form of proof.

The people you love to read online? The ones with popular newsletters and big audiences? The guys n gals making great money?

Most of them sucked three years ago.

But they did not wait for permission to begin posting.

Because reputation takes time. Relationships takes time.

And whilst you can’t ‘cheat’ the process of building a brand, you can accelerate it.

How?

By writing well.

If you can share what you’re learning, doing, and thinking—and it tie into problems your audience care about, you can carve out a healthy slice of attention in your niche.

And you don’t need to be an expert, either. People want guides, not gurus.

If you’d like help, you’d love Magnetic Emails.

You get a simple 6-step process for writing high-quality emails your audience loves to read. You’ll see how to turn your day-to-day life and thoughts into memorable, effective sales emails. So you can build your brand as you build your business.

Kieran