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Don’t compare pictures. Compare movies.
Three years ago, if you told me I’d be a writer with a 200,000-person audience in 2024, I’d have laughed you out of the room. “No chance”, I’d have thought, flipping back open the first book I read on copywriting — Sugarman’s Adweek Copywriting Handbook — as
Armoury of insights: how to engineer exciting ideas
Why do you follow a writer? What keeps you coming back for more? Why do you recommend them to friends? I’ve been thinking about these questions a lot recently. Especially with AI and the crazy amount of competition — you can’t afford to be a commodity in today’s
2023 Annual Review
2023 marked my second year as an entrepreneur, and what a rollercoaster it’s been. I: • Attracted 100,000 new followers • Hit two 6-figure months • Grossed over $500,000 Today, I want to share with you the five key decisions that impacted my business growth the most. Including killing my
My podcast appearances
If you have an (understandable) urge to spend countless hours listening to me drone on about writing and what I'm working on, you're in luck — here's every podcast I've featured on so far. The Copywriter Club Podcast The Calum Johnson Show Jay
How to Go From ‘Just Another Creator’ to Successful Entrepreneur by Writing Online
I first heard the term ‘Creator Economy’ when a friend sent me Naval Ravikant’s podcast How to Get Rich Without Getting Lucky. As someone who felt trapped in his career, Naval’s ideas shone like a beacon in the fog. “You can go out on the internet,” he explained.
My Black Friday breakdown
💡This is an edition of my old newsletter Digital Freedom. It's lightly edited but otherwise untouched. I've kept them on the site to show how the journey has evolved. Welcome to November’s business breakdown. Each month we take a peak under the hood of my
Results from October’s launch
💡This is an edition of my old newsletter Digital Freedom. It's lightly edited but otherwise untouched. I've kept them on the site to show how the journey has evolved. Welcome to October’s business breakdown. Each month we take a peak under the hood of my
17 lessons from 2,000 digital product sales
💡This is an edition of my old newsletter Digital Freedom. It's lightly edited but otherwise untouched. I've kept them on the site to show how the journey has evolved. Over the past 19 months, I’ve sold over 2,000 copies of digital products. Product 1:
The biggest writing mistake according to one of the most popular cognitive scientists in the world
💡This is an edition of my old newsletter Digital Freedom. It's lightly edited but otherwise untouched. I've kept them on the site to show how the journey has evolved. One of my favourite writers is Stephen Pinker. He’s a cognitive scientist, and great at distilling
My stupid, silly, and unsexy plan to get rich slow
💡This is an edition of my old newsletter Digital Freedom. It's lightly edited but otherwise untouched. I've kept them on the site to show how the journey has evolved. I’ve always wanted to be rich. Not for the nice cars or big houses, but because
Stop making this mistake when you write about your ideas
💡This is an edition of my old newsletter Digital Freedom. It's lightly edited but otherwise untouched. I've kept them on the site to show how the journey has evolved. I love writing because many of the concepts apply just as much to building your creator business.
My first ever tweet (and why I wouldn't it write now)
💡This is an edition of my old newsletter Digital Freedom. It's lightly edited but otherwise untouched. I've kept them on the site to show how the journey has evolved. Today I’m going to give you an idea that helped me go from landing 100 followers