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The Real Reason You’re Not Connecting With Your Audience
Last week, I was scrolling X when I saw a popular account say this: “Writing is easy.” I chuckled. Because that line is precisely why he’s wrong. Let me explain. Writing is tough because you need to make your scrambled and chaotic thoughts presentable to the world. If you
I Quit My 9-5 3 Years Ago Today. The Most Important Lesson I Learned
Three years ago, I made the scariest decision of my life: I quit my dentistry career to become an entrepreneur. I’m not usually a brave guy—or at least, not back then. I was terrified. I wasn’t a big risk taker and I’m a constant overthinker. And
Are You Committing These Seven Deadly Email Sins?
For Magnetic Emails, I’m building a 1,000-email swipe file from the 96,991 I’ve failed to open. Each evening, I flop onto the sofa and scroll through hundreds from various niches. I set the 1,000 target thinking it would be a doddle. But the process has
No One Cares How Hard You Work
There’s one writing mistake that makes me cringe harder than when I think about the first girl I tried to kiss: Writing too much about yourself. Before you grab your Dan Koe-shaped pitchfork and start shouting, ‘I am the niche’… Let me explain. Personal perspective content is fantastic. It’
This Will Sink Your Success Faster Than the Titanic
Terrible hooks sink ships. Or in this case, sink your business. Because if you can’t grab your audience immediately, you lose them indefinitely. You gotta put yourself in your reader’s shoes. They’re bombarded with hundreds of pieces of content every day. The default browsing state is, “don’
Why Hiring a Writer for Your Business Is a Bad Idea
Last week, I hopped on a call with a successful dentist. He’d built his clinic to $6m annual revenue and now does 3 days per month of clinical work. Which would’ve been my dream when I was drilling teeth. But he bought the call because he wasn’t
Are You Making This ‘Value Newsletter’ Mistake?
When I started writing online, I spent almost two years sharing a ‘value’ newsletter. Each week, I’d spend hours crafting an information-dense emails rich in steps, frameworks, and blueprints. They felt great because they got plenty of compliments. But honestly? They’re terrible for your brand and business. I
The 2024 Digital Real Estate Disaster
Humour me for a moment. You and I decide to build a bank. We have two location choices. Option A: A free piece of land you borrow from the lender. But… * They can take it off you whenever they want * It’s in a crazy competitive area * There’s a
What I’d Do if I Had to Start Again Online
I held a live training recently to celebrate the launch of Magnetic Emails. One question came up: What would you do if you were starting again? I see a lot of people take a stab at this. Their answers usually suck. They rehash what they did without realising the game
How Big of an Audience Do You Need to Start Your Newsletter?
The truth: There is no perfect audience size to start sending emails. In fact, there are three reasons why setting a number target is harming your business. Let me explain, then I’ll give you the solution. Reason #1: A lack of control When you wait for a certain size,
The Audience-Building Train Wreck That’s About to Come Crashing Down
Content is a marketplace where you sell ideas for attention. And every market follows the same journey—what the godfather of advertising, Eugene Schwartz, calls sophistication. This is crucial for your business, so let me explain. A new market has no competition. You can be simple and direct. But as
If You’re Writing Online, Here’s a Word of Warning
Are you playing the right game?