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How I Launch My Products
On Tuesday, I wrapped up the relaunch of Magnetic Emails. The next two emails will breakdown a few aspects behind the product. Let’s kick off with the offer. The offer Magnetic Emails is my second ‘big’ product. Like High Impact Writing, the material teaches you how to write. This
How to Sell at Scale (Without Annoying Your Audience)
Last week, I watched a clip of Grant Cardone telling off a salesman for not following a script. The comment section was rife with angry (apparently hobbyless) people—saying the process was fake or forced. But welcome to sales. Scripts exist because people suck at saying the right things at
How to React Well When Things Go Wrong
You can’t control what happens, but you can always control your response.
How to Build Systems That Your Audience Will Love
When I started building my business, I thought the point of writing was to prove why I was better than my competition. So I’d write about features: * You get more of X * A deeper explanation of Y * An improved version of Z But I realised my error when I
The Secret Behind a Great Brand and Product
Why you need a value proposition.
Africa vs Abu Dhabi: My Experiences Travelling So Far
Some notes from my first month of travelling
A Day in the Safari
A day in the safari
Magnetic Email’s Launch Breakdown (Revenue and More)
A breakdown of September’s Magnetic Email launch.
My Plans for the Next 6 Months (And Why Travelling Was a Difficult Decision)
Cheers for your attention during the launch last week. I’ll share the results next week—I’d like to crunch the data into something useful for you. Today, I want to talk about what I’m up to for the next 6 months in my personal and business life
If You’re Writing Online, Here’s a Word of Warning
Are you playing the right game?
Seth Godin’s Naughty Little Writing Secret
Connect to create.
The Fastest Way to Build a Failing Business
Feedback is king