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[MWM4] Message of Meaning
A lesson I wish I learned four years ago: If everyone likes your writing, no one loves it. When you try to please everyone, you please no one. The aim is to get your reader to say "Hell yeah" not "Yeah yeah”. To do so, you must
[MWM3] Specificity Creates Authority
Each year, I have a Christmas reunion with my university friends. In our previous, I had a few too many drinks and split my rum and coke on my friend’s lush cream carpet. In the morning, we began a hungover quest for a cleaner. There was an abundance of
[MWM2] Don’t Follow the Crowd. Follow Your Curiosity
I just finished re-reading 1984. I love dystopian stories that expose the dark side of humanity. In Orwell's world, the state controls the people. They have their own language (Newspeak), brainwashing (the 2 Minute Hate), and if you think individually (Thoughtcrime), you’re whisked off to be tortured,
[New Email Series] The Great Online Opportunity Is Still Here
When I was a dentist, I thought the only way to become a writer was to release a book. Otherwise, it was a hobby—a pipe dream. But my first blog post became the initial step to an online writing career. It took time to get going. 13 months to
But Can’t AI Write for You Now?
Last month in Thailand, I met a German guy outside a massage parlour (not that kind of massage). We got talking about work. I explained I was a writer and that I coach people how to write, too. He asked: “But can’t AI write for you now? What’s
Benjamin Franklin’s Secret Technique to Becoming the Most Powerful Man in History
Benjamin Franklin was an incredible writer. Writing helped him build a successful printing business. It helped him write a popular book (Poor Richard’s Almanack is quoted to this day). And of course, it helped him become one of the most powerful people in the world. But here’s something
This Is the Reason Your Business Struggles
Recently, a client hired me to help with their Black Friday launch. They have a successful coaching offer in the health space and were launching their flagship course. They booked a call to go through their launch strategy. But we spent most of the time on their sales page. Let
My Biggest Blunder
In the winter of 2020, I stumbled across a recommended booklist for aspiring writers. I’d read many. But one book was new to me: The Boron Letters by Gary Halbert. I hadn’t heard of copywriting, so I picked it up. And guess what? I hated it. It felt
How to Get Good at Writing (Fast)
When I was a young whippersnapper, I loved New Year’s resolutions. Usually, I set goals around losing weight (I was hauling an extra 50 lbs of fat). I’d write my goals, buy new running shoes, and start devouring egg whites with tuna. But after the initial surge of
I Just Finished 2 Months in Thailand. My Thoughts…
I just finished 2 months in Thailand. I loved it more than expected. Let me tell you why—starting with where I went. Place 1: Bangkok One word to describe Bangkok: chaos. When I arrived, I thought I could stay for weeks. After 5 days, I was glad to be
5 Lessons From a 4-Day Walking Meditation Retreat
Last week, I completed a four-day walking meditation retreat. Today, I'll share how it went. What it is: Inner Walk When I tweeted I was in Koh Phanang, Thailand, an audience member suggested Inner Walk. The concept is simple: For four days, you walk for four hours backwards
7 Figure Business Report
Welcome to a special-edition business breakdown. Today, we’re celebrating a big milestone: the business crossed 7 figures! I can’t believe how the past four years have gone. And I’m eternally grateful to be writing to you (beats drilling teeth for a living). It’s been a while