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The Best Copywriting Tip I’ve Heard (That Is Rarely Mentioned)
The best copywriting tip I’ve heard comes from the book Breakthrough Advertising. It’s a classic by Eugene Schwartz, famous for the ‘Levels of Awareness’ and ‘Market Sophistication’ concepts… But those aren’t the best ideas from the book. The most important tip is buried inside one paragraph of
Are You an Idiot for Not Sending Daily Emails?
In the email world, daily emails are gospel. If you don’t send them, you’re burning money. You’re making a massive mistake. You hate your business. You’re an idiot. You’re a newbie creator. … Or whatever other message I see parroted by the Ben Settle clones who
Stop Overlooking This Easy Way to Set Yourself Apart From the Crowd
While researching for Magnetic Emails, I stumbled across a worrying statistic: There are 200 million creators now. And it’s estimated that figure will double by 2027. It’s already tough to earn attention… But in a few years? It’s gonna be a bloodbath. The increase in competition is
Advice for Entrepreneurs Who Love Business but Hate Selling
In the summer of 2022, I pitched my first high ticket offer to an unsuspecting victim. I say victim because I ambushed him with an anxiety-ridden, incredibly awkward sales pitch. I rarely discuss this with anyone because it makes me cringe. But you and I are friends. And there’s
Are Expert Writers Ruining Your Business One Tip at a Time?
“Throw away your templates.” “Stop using frameworks”. “Formulas don’t work.” You’ve probably seen these ideas on the timeline from popular writers. I understand why they say it. You don’t want to be a clone of the crowd. But I disagree. Because here’s what they’re forgetting:
The Real Reason You’re Not Connecting With Your Audience
Last week, I was scrolling X when I saw a popular account say this: “Writing is easy.” I chuckled. Because that line is precisely why he’s wrong. Let me explain. Writing is tough because you need to make your scrambled and chaotic thoughts presentable to the world. If you
I Quit My 9-5 3 Years Ago Today. The Most Important Lesson I Learned
Three years ago, I made the scariest decision of my life: I quit my dentistry career to become an entrepreneur. I’m not usually a brave guy—or at least, not back then. I was terrified. I wasn’t a big risk taker and I’m a constant overthinker. And
Are You Committing These Seven Deadly Email Sins?
For Magnetic Emails, I’m building a 1,000-email swipe file from the 96,991 I’ve failed to open. Each evening, I flop onto the sofa and scroll through hundreds from various niches. I set the 1,000 target thinking it would be a doddle. But the process has
No One Cares How Hard You Work
There’s one writing mistake that makes me cringe harder than when I think about the first girl I tried to kiss: Writing too much about yourself. Before you grab your Dan Koe-shaped pitchfork and start shouting, ‘I am the niche’… Let me explain. Personal perspective content is fantastic. It’
This Will Sink Your Success Faster Than the Titanic
Terrible hooks sink ships. Or in this case, sink your business. Because if you can’t grab your audience immediately, you lose them indefinitely. You gotta put yourself in your reader’s shoes. They’re bombarded with hundreds of pieces of content every day. The default browsing state is, “don’
Why Hiring a Writer for Your Business Is a Bad Idea
Last week, I hopped on a call with a successful dentist. He’d built his clinic to $6m annual revenue and now does 3 days per month of clinical work. Which would’ve been my dream when I was drilling teeth. But he bought the call because he wasn’t
Are You Making This ‘Value Newsletter’ Mistake?
When I started writing online, I spent almost two years sharing a ‘value’ newsletter. Each week, I’d spend hours crafting an information-dense emails rich in steps, frameworks, and blueprints. They felt great because they got plenty of compliments. But honestly? They’re terrible for your brand and business. I