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This Is the Reason Your Business Struggles
Recently, a client hired me to help with their Black Friday launch. They have a successful coaching offer in the health space and were launching their flagship course. They booked a call to go through their launch strategy. But we spent most of the time on their sales page. Let
My Biggest Blunder
In the winter of 2020, I stumbled across a recommended booklist for aspiring writers. I’d read many. But one book was new to me: The Boron Letters by Gary Halbert. I hadn’t heard of copywriting, so I picked it up. And guess what? I hated it. It felt
How to Get Good at Writing (Fast)
When I was a young whippersnapper, I loved New Year’s resolutions. Usually, I set goals around losing weight (I was hauling an extra 50 lbs of fat). I’d write my goals, buy new running shoes, and start devouring egg whites with tuna. But after the initial surge of
I Just Finished 2 Months in Thailand. My Thoughts…
I just finished 2 months in Thailand. I loved it more than expected. Let me tell you why—starting with where I went. Place 1: Bangkok One word to describe Bangkok: chaos. When I arrived, I thought I could stay for weeks. After 5 days, I was glad to be
5 Lessons From a 4-Day Walking Meditation Retreat
Last week, I completed a four-day walking meditation retreat. Today, I'll share how it went. What it is: Inner Walk When I tweeted I was in Koh Phanang, Thailand, an audience member suggested Inner Walk. The concept is simple: For four days, you walk for four hours backwards
7 Figure Business Report
Welcome to a special-edition business breakdown. Today, we’re celebrating a big milestone: the business crossed 7 figures! I can’t believe how the past four years have gone. And I’m eternally grateful to be writing to you (beats drilling teeth for a living). It’s been a while
Black Friday Launch Breakdown
Black Friday Deal Breakdown 2024
This Is How I Turn Lukewarm Followers Into Raving Fans
Everyone and their aunt is a content expert these days. Browse social media for a second and you have influencers ‘spilling the secrets’: “Swap your How To’s with How I’s.” “It’s not about how fast you grow.” “You gotta give more value.” “Be more polarising.” “Share more
Magnetic Emails Revenue Breakdown (And 5 Lessons)
Magnetic Emails relaunch breakdown (part 2)
How I Launch My Products
On Tuesday, I wrapped up the relaunch of Magnetic Emails. The next two emails will breakdown a few aspects behind the product. Let’s kick off with the offer. The offer Magnetic Emails is my second ‘big’ product. Like High Impact Writing, the material teaches you how to write. This
Are You Swirling Down the Social Media Sinkhole?
One bullsh*t-stuffed sandwich I gulped up as an early creator: Social media is the new blog. Sure, blogging is past its prime. And social is the new heavyweight contender for attention. But to call it the new blog is like calling a Ford a Ferrari just because you painted
You Don’t Write Because You’re an Authority. You Write to Become One.
One of my best friends is what I call a ‘killer’. He’s an entrepreneur you’d bet the bank on. A work ethic machine. Someone you don’t bother competing with. But his business is brick and mortar. A dental practice (yuck). We’ve been chatting about him building