One of the most important reasons to become a creator is the freedom it offers.

Take me for example.

I used to stare in mouths all day to earn a living. But after almost a decade of drilling teeth I was burned out and desperate to escape.

A lot of people didn’t really ‘get it’.

Although I know you will.

Because sure, the pay was good and parents proud.

But I don’t care how much you earn, the 'normal' 9-5 does not care about your happiness.

You waste away in traffic driving to a job you don’t love. You’re expected to live life in the short, exhausted windows of evenings and weekends.

If you’re lucky, you land a great job or manage to retire early.

If you’re not, well.

‘Have fun outside of your career.’

No. Thank. You.

I agree with what Tim Ferris says:

"The biggest mistake people make is not making a living at doing what they most enjoy."

This is where being a creator comes in.

Most people still don’t understand the online opportunity.

If you can attract an audience around your interests, you can build a business by serving them.

You can build a career where you're rewarded to create instead of conform.

Done right, it's incredibly freeing and fulfilling.

But what do I mean by ‘right?’.

I’ll point you toward an idea from Naval Ravikant.

“You can go on the internet, and you can find your audience. And you can build a business, and create a product, and build wealth, and make people happy just by uniquely expressing yourself through the internet.”

Be yourself.

Attract people just like you.

Listen to their problems.

Build solutions.

Sounds simple enough, right?

Simple maybe. But certainly not easy. In fact, the more I play the game the more I realise how few winners there are.

Once you sift through the bullshit on social media you’ll notice it too.

Because here’s the truth:

Every successful creator has an audience… but not every creator with an audience is a success.

And guess what my friend?

You’ve got it tough.

There’re hurdles in 2023 that the big guys n gals we look up to never had to face. It’s a rapidly changing arena with a whole new set of obstacles.

Unfortunately I've seen a lot creators quit because of this.

But honestly?

Every obstacle is an opportunity for those who choose to look.

Tomorrow, we’ll talk about those obstacles (and how to overcome them).

Speak soon,

Kieran ‘I’m not about to go on a massive rant about AI’ Drew

P.S.

This is a 2 part email series - read part 2 here.