The Not So Sexy Way to Make Money Online

Online, there’s no shortage of advice on how to make money. Apparently you just need to wave your magic wand to turn your brand into a $10k/month asset. Or you can ‘flick on paid advertising’ and watch the digital dollars flood in. But when you execute these ideas,

Do Storytelling Emails Actually Work?

After the Magnetic Emails launch in September, a client reached out with concerns. In the first module, I give 10 rules of Magnetic Emails—but he doubted the third: Don’t Educate, Excite. For reference, Magnetic Emails teaches a simple 6-step system for writing engaging sales emails. Inside, I explain

How to Build Systems That Your Audience Will Love

When I started building my business, I thought the point of writing was to prove why I was better than my competition. So I’d write about features: * You get more of X * A deeper explanation of Y * An improved version of Z But I realised my error when I

The Secret Behind a Great Brand and Product

Why you need a value proposition.

You’re Not Writing a Newsletter. You’re Building a Tribe.

A month ago, as I flew from Abu Dhabi to Bangkok, I listened to Ben Thompson on the How I Write podcast. Ben writes Stratechy—an estimated $5m/year newsletter. One thing he said leapt out at me: "If you're online and can get a few people

Magnetic Email’s Launch Breakdown (Revenue and More)

A breakdown of September’s Magnetic Email launch.

Are You an Idiot for Not Sending Daily Emails?

In the email world, daily emails are gospel. If you don’t send them, you’re burning money. You’re making a massive mistake. You hate your business. You’re an idiot. You’re a newbie creator. … Or whatever other message I see parroted by the Ben Settle clones who

Advice for Entrepreneurs Who Love Business but Hate Selling

In the summer of 2022, I pitched my first high ticket offer to an unsuspecting victim. I say victim because I ambushed him with an anxiety-ridden, incredibly awkward sales pitch. I rarely discuss this with anyone because it makes me cringe. But you and I are friends. And there’s

I Quit My 9-5 3 Years Ago Today. The Most Important Lesson I Learned

Three years ago, I made the scariest decision of my life: I quit my dentistry career to become an entrepreneur. I’m not usually a brave guy—or at least, not back then. I was terrified. I wasn’t a big risk taker and I’m a constant overthinker. And

Why Hiring a Writer for Your Business Is a Bad Idea

Last week, I hopped on a call with a successful dentist. He’d built his clinic to $6m annual revenue and now does 3 days per month of clinical work. Which would’ve been my dream when I was drilling teeth. But he bought the call because he wasn’t

Are You Making This ‘Value Newsletter’ Mistake?

When I started writing online, I spent almost two years sharing a ‘value’ newsletter. Each week, I’d spend hours crafting an information-dense emails rich in steps, frameworks, and blueprints. They felt great because they got plenty of compliments. But honestly? They’re terrible for your brand and business. I

The 2024 Digital Real Estate Disaster

Humour me for a moment. You and I decide to build a bank. We have two location choices. Option A: A free piece of land you borrow from the lender. But… * They can take it off you whenever they want * It’s in a crazy competitive area * There’s a