What I’d Do if I Had to Start Again Online

I held a live training recently to celebrate the launch of Magnetic Emails. One question came up: What would you do if you were starting again? I see a lot of people take a stab at this. Their answers usually suck. They rehash what they did without realising the game

How Big of an Audience Do You Need to Start Your Newsletter?

The truth: There is no perfect audience size to start sending emails. In fact, there are three reasons why setting a number target is harming your business. Let me explain, then I’ll give you the solution. Reason #1: A lack of control When you wait for a certain size,

The Audience-Building Train Wreck That’s About to Come Crashing Down

Content is a marketplace where you sell ideas for attention. And every market follows the same journey—what the godfather of advertising, Eugene Schwartz, calls sophistication. This is crucial for your business, so let me explain. A new market has no competition. You can be simple and direct. But as

The Fastest Way to Build a Failing Business

Feedback is king

Attention is not the new oil

Don’t believe the B.S.

This Ancient Chinese Parable Teaches You a Crucial Lesson About Success

Success is not about big bursts of effort. It’s about consistent effort.

You Can’t Compete With the Writer Having Fun

If you don’t have fun writing it, people won’t have fun reading it.

Is free value destroying your business?

How to give free value the right way

Should You Send Daily Emails?

You must be able to think for yourself

I Bought a Newsletter (part 1)

A breakdown of the buying process

The Law of Line Extension

I’m building a course on how to write engaging emails. The plan was to launch in a month. But I want to make it excellent for you, so I’m spending more time on the writing and resource building. The launch will be on the 1st of September (you

An Honest Review of My Software Stack

The software I use to run my business