What the Smartest Writers Are Doing (That the Rest Are Overlooking)

Since I started writing in 2020, I’ve seen the online world evolve into a different machine. And with change comes opportunity. So let me explain how the game has shifted (and how to take advantage). Four years ago, audience growth was the buzzword on the block. Every social media

The Not So Sexy Way to Make Money Online

Online, there’s no shortage of advice on how to make money. Apparently you just need to wave your magic wand to turn your brand into a $10k/month asset. Or you can ‘flick on paid advertising’ and watch the digital dollars flood in. But when you execute these ideas,

Do Storytelling Emails Actually Work?

After the Magnetic Emails launch in September, a client reached out with concerns. In the first module, I give 10 rules of Magnetic Emails—but he doubted the third: Don’t Educate, Excite. For reference, Magnetic Emails teaches a simple 6-step system for writing engaging sales emails. Inside, I explain

How to Build Systems That Your Audience Will Love

When I started building my business, I thought the point of writing was to prove why I was better than my competition. So I’d write about features: * You get more of X * A deeper explanation of Y * An improved version of Z But I realised my error when I

The Secret Behind a Great Brand and Product

Why you need a value proposition.

You’re Not Writing a Newsletter. You’re Building a Tribe.

A month ago, as I flew from Abu Dhabi to Bangkok, I listened to Ben Thompson on the How I Write podcast. Ben writes Stratechy—an estimated $5m/year newsletter. One thing he said leapt out at me: "If you're online and can get a few people

The Best Copywriting Tip I’ve Heard (That Is Rarely Mentioned)

The best copywriting tip I’ve heard comes from the book Breakthrough Advertising. It’s a classic by Eugene Schwartz, famous for the ‘Levels of Awareness’ and ‘Market Sophistication’ concepts… But those aren’t the best ideas from the book. The most important tip is buried inside one paragraph of

Are You an Idiot for Not Sending Daily Emails?

In the email world, daily emails are gospel. If you don’t send them, you’re burning money. You’re making a massive mistake. You hate your business. You’re an idiot. You’re a newbie creator. … Or whatever other message I see parroted by the Ben Settle clones who

Stop Overlooking This Easy Way to Set Yourself Apart From the Crowd

While researching for Magnetic Emails, I stumbled across a worrying statistic: There are 200 million creators now. And it’s estimated that figure will double by 2027. It’s already tough to earn attention… But in a few years? It’s gonna be a bloodbath. The increase in competition is

Advice for Entrepreneurs Who Love Business but Hate Selling

In the summer of 2022, I pitched my first high ticket offer to an unsuspecting victim. I say victim because I ambushed him with an anxiety-ridden, incredibly awkward sales pitch. I rarely discuss this with anyone because it makes me cringe. But you and I are friends. And there’s

The Real Reason You’re Not Connecting With Your Audience

Last week, I was scrolling X when I saw a popular account say this: “Writing is easy.” I chuckled. Because that line is precisely why he’s wrong. Let me explain. Writing is tough because you need to make your scrambled and chaotic thoughts presentable to the world. If you

I Quit My 9-5 3 Years Ago Today. The Most Important Lesson I Learned

Three years ago, I made the scariest decision of my life: I quit my dentistry career to become an entrepreneur. I’m not usually a brave guy—or at least, not back then. I was terrified. I wasn’t a big risk taker and I’m a constant overthinker. And