Are You Swirling Down the Social Media Sinkhole?

One bullsh*t-stuffed sandwich I gulped up as an early creator: Social media is the new blog. Sure, blogging is past its prime. And social is the new heavyweight contender for attention. But to call it the new blog is like calling a Ford a Ferrari just because you painted

You Don’t Write Because You’re an Authority. You Write to Become One.

One of my best friends is what I call a ‘killer’. He’s an entrepreneur you’d bet the bank on. A work ethic machine. Someone you don’t bother competing with. But his business is brick and mortar. A dental practice (yuck). We’ve been chatting about him building

How to Sell at Scale (Without Annoying Your Audience)

Last week, I watched a clip of Grant Cardone telling off a salesman for not following a script. The comment section was rife with angry (apparently hobbyless) people—saying the process was fake or forced. But welcome to sales. Scripts exist because people suck at saying the right things at

What the Smartest Writers Are Doing (That the Rest Are Overlooking)

Since I started writing in 2020, I’ve seen the online world evolve into a different machine. And with change comes opportunity. So let me explain how the game has shifted (and how to take advantage). Four years ago, audience growth was the buzzword on the block. Every social media

The Not So Sexy Way to Make Money Online

Online, there’s no shortage of advice on how to make money. Apparently you just need to wave your magic wand to turn your brand into a $10k/month asset. Or you can ‘flick on paid advertising’ and watch the digital dollars flood in. But when you execute these ideas,

Do Storytelling Emails Actually Work?

After the Magnetic Emails launch in September, a client reached out with concerns. In the first module, I give 10 rules of Magnetic Emails—but he doubted the third: Don’t Educate, Excite. For reference, Magnetic Emails teaches a simple 6-step system for writing engaging sales emails. Inside, I explain

How to Build Systems That Your Audience Will Love

When I started building my business, I thought the point of writing was to prove why I was better than my competition. So I’d write about features: * You get more of X * A deeper explanation of Y * An improved version of Z But I realised my error when I

The Secret Behind a Great Brand and Product

Why you need a value proposition.

You’re Not Writing a Newsletter. You’re Building a Tribe.

A month ago, as I flew from Abu Dhabi to Bangkok, I listened to Ben Thompson on the How I Write podcast. Ben writes Stratechy—an estimated $5m/year newsletter. One thing he said leapt out at me: "If you're online and can get a few people

The Best Copywriting Tip I’ve Heard (That Is Rarely Mentioned)

The best copywriting tip I’ve heard comes from the book Breakthrough Advertising. It’s a classic by Eugene Schwartz, famous for the ‘Levels of Awareness’ and ‘Market Sophistication’ concepts… But those aren’t the best ideas from the book. The most important tip is buried inside one paragraph of

Are You an Idiot for Not Sending Daily Emails?

In the email world, daily emails are gospel. If you don’t send them, you’re burning money. You’re making a massive mistake. You hate your business. You’re an idiot. You’re a newbie creator. … Or whatever other message I see parroted by the Ben Settle clones who

Stop Overlooking This Easy Way to Set Yourself Apart From the Crowd

While researching for Magnetic Emails, I stumbled across a worrying statistic: There are 200 million creators now. And it’s estimated that figure will double by 2027. It’s already tough to earn attention… But in a few years? It’s gonna be a bloodbath. The increase in competition is